Project 0.2
Snake Oil Tattoos
This was a mini branding project I did for a tattoo shop, which sparked from the name. I wanted to use the name snake oil as the title for something, and the only way I could make it work was to turn the project into a tattoo shop brand. Personally, I feel the target audience would find the name and brand of this project interesting, which is exactly what the goal of brand identity is.
Branding
The branding for this utilises the window shape, which is commonly used in graphic design. Most tattoo shops do walk-in, and with this widow design, it tells the viewer to look inside and is very welcoming. The snake, on the other hand, fits the store name, but also the identity of a tattoo shop (needle sting – snake bite sting)
